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Healthcare and Marketing Strategy: The Swedish Experience
Stockholm, Sweden; Vaseras, Sweden (Outgoing Program)
Program Terms: Summer
Cost Estimate Summer
Fact Sheet:
Minimum GPA: 3
Language(s) of Instruction:
Class Status:
Graduate Open to non-GW students: No
Sponsoring Department:
International Business
Level of Immersion:
Short Term Abroad
Program Sponsor:
GW Sponsored
Program Description:

Healthcare and Marketing Strategy:

The Swedish Experience (IBUS 6290)

Is this program for me?Stockholm

Sweden boasts an efficient and cost effective approach to healthcare, with a strong public-private partnership tradition. The private sector, academia, and governmental agencies collaborate to foster an innovative and competitive healthcare industry in Sweden. Many years of concerted efforts have assisted the development of a strong industry and many new and exciting product concepts have emerged. For example, Sweden is home to several groundbreaking innovations, such as the pacemaker, gamma knife, respirator, Xylocaine, and Losec, to mention a few. Due to dynamic changes in the US healthcare climate, the US market currently presents interesting opportunities and challenges for Swedish companies within biotech, medical technology, pharmaceuticals, and health care services.

In this 4.5 credit international consulting program students will work remotely in teams with client firms in the Swedish healthcare sector. The goal is to develop an actionable market entry plan for clients looking to understand the business potential for their companies in the US market.

Students will participate in asynchronous on-line class sessions throughout June followed by travel to Sweden later in the month where students will meet with clients and present their findings. While in Sweden, students will also conduct site visits at a number of healthcare industry related public and private sector companies, as well as governmental organizations.
Sweden GWSB
In addition to providing client organizations with strategic marketing solutions by the end of the course, students should also be able to:

1.    understand the development of the Swedish healthcare industry, identifying the factors that contributed to Sweden’s competitive advantages in the industry and the roles that the public, private, and NGO sectors have played;
2.    navigate the appropriate healthcare industry landscape in the US or other market of choice (depending on focus of real client project) and understand how federal and state-level regulatory frameworks, tariffs, trade policy, etc., impact opportunities for market entry or expansion for the client;
3.    design and execute a custom-tailored data collection plan (inclusive of both secondary and primary research) to answer key business questions identified by real client organizations.

To read more about the program


Students are awarded 4.5 credits for successful completion of this program.  

CalendarGWSB Sweden 2012

Application Deadline:  

Sunday, March 2, 2014

Online Pre-Travel Class Dates: (May 19-June20)

*Note that the pre-travel component of this program is delivered in a fully online format prior to the overseas portion of the program.

Overseas Dates

June 21 – June 29, 2014

GW Professor

Anna Helm,

Anna Helm is Assistant Teaching Professor of International Business at the George Washington University, currently teaching courses on international marketing management, green business, and foreign market analysis. She also teaches Global Perspectives and International Management in the Healthcare MBA Program. A member of the GW School of Business community since 2006, Professor Helm has taught numerous courses involving real client projects. For four consecutive years she has offered international residency courses to Sweden within GWU's Global MBA Program, focusing on CleanTech and marketing strategy. As part of a campus-wide grant through OLI (Online Learning Initiative), Dr. Helm has also developed a course on the healthcare industry in Sweden, which was offered for the first time in summer 2012 as a combined online and study abroad course with a consulting component.

Professor Helm is currently pursuing research on cross-cultural differences in consumer perceptions of green products. In her capacity as GW-CIBER Business Language Co-Coordinator, she is also involved in research on business case methodology and business language pedagogy. For more information about Professor Helm, please visit her homepage at!

Information SessionsGWSB Sweden 2013

If you missed an information session, check out the Prezi Professor Helm developed with more information:

Online: Monday, February 3 from 12:30 - 1:30pm EST*

On campus: Tuesday, February 4 from 5:00 - 6:00pm EST in Funger Hall, room 520

*Click HERE to access the webinar 10 minutes before the event.  Once you enter the Information Session, please select "Yes" when prompted to participate in the Integrated Voice Conference.  If you experience any difficulties with audio, look under the Communicate tab in the menu bar, then select Integrated Voice Conference, and Join Conference.

Cost Estimate

Click here for the cost estimate.

Other Helpful Links

Eligibility & Payment (GWSB Graduate)
Withdrawal & Refund Policy (GWSB Graduate)
Cancellation Policy for Short-Term Abroad
Pre-Departure, Health & Safety Orientation for Short -Term Abroad
Health Insurance for Short-Term Abroad
Non-Participant Accompaniment


This program is administered by Global & Experiential Education in The George Washington University School of Business.

Feel free to contact us at 202.994.1212 or with your questions.