Skip to Content
Programs : Brochure
This page is the brochure for your selected program. You can view the provided information for this program on this page and click on the available buttons for additional options.
Russia: Behind the Scenes at the 2014 Winter Olympic Games
Sochi, Russia
Program Terms: January Term
Cost Estimate January Term
Fact Sheet:
Minimum GPA: 3
 Language(s) of Instruction:
 Host Institution:
 Class Status:
Graduate, Undergraduate
Open to non-GW students: Yes
 Sponsoring Department:
Tourism and Hospitality Management
 Level of Immersion:
Short Term Abroad
 Program Sponsor:
GW Sponsored
Program Description:

Russia: Behind the Scenes at the 2014 Winter Olympic Games (TSTD 6282/TSTD 3303)


Is this program for me?Olympic Rings and Money

Located in the Southwest corner of Russia along the Black Sea, the city of Sochi will host the 2014 Winter Olympic games.  This is the first time the Russian Federation has hosted a winter Olympic Games, but not the first time Professor Neirotti has led GW students to the Olympic Games to study how such a major event is organized.  

Over the course of the program students meet with various 2014 Winter Olympic stakeholders from International Olympic Committee Members, sponsor executives, local organizing staff to media, volunteers, and athletes.   In addition, students gain access to some of the Olympic Game's sport, media, and hospitality venues.  

Course Objectives

1.      To provide the student with a theoretical and practical overview of the organizational requirements necessary for marketing and hosting the Olympic Games.
2.      To alert the student to social, political, and economic issues influencing decisions related to the design, organization, and management of the Olympic Games.
3.      To go behind the scenes and visit athletic venues, media centers, and hospitality areas to witness first hand the logistical planning, implementation, and creativity involved in the Games.
4.      To study the marketing objectives and strategies of Olympic sponsors and means to measuring return on investment.
5.      To gain experience in data collection and understand the importance of market research in mega-events. 

Academic Credit

3 credits are awarded for successful completion of the TSTD 6282 or TSTD 3303

CalendarLondon Olympics

Application Deadline: October 14, 2013

On campus Dates
  • Tuesday, December 3, 3:30 - 6:30pm
  • Tuesday, January 14, 3:30 - 6:30pm
  • Tuesday, January 28, 3:30 - 6:30pm
Note: Specific days/times may change based on student schedules and preferred times. 

Overseas Dates: February 7 - February 17, 2014


Students should include any sport or event management courses that they have taken at GW in the online application.  TSTD 6264 (Sports Marketing) is strongly recommended and can be taken in Fall 2013 of Spring 2014.  A personal interview may be requested if the professor has not had the applicant in class.


Click HERE for cost estimate.

Information Session

Monday, September 23, 6-6:30pm
Location Funger 221

Monday, September 30, 6:30-7:00pm 
Location Funger 221

GW Professor

Professor Lisa Delpy Neirotti ( - Associate Professor of Sport Management.  


This program is administered by Global & Experiential Education in The George Washington University School of Business.

Feel free to contact us at 202.994.1212 or with questions. 


Eligibility & Payment (GWSB Graduate)
Withdrawal & Refund Policy for Short-Term Abroad
Cancellation Policy for Short-Term Abroad
Health Insurance for Short-Term Abroad
Pre-Departure, Health & Safety Orientation for Short -Term Abroad
Non-Participant Accompaniment