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Urbanization, Marketing and Construction in Emerging Economies: The Case of Turkey
Istanbul, Turkey (Outgoing Program)
Program Terms: January Term,
Spring Short Term
Cost Estimate January Term
Fact Sheet:
Minimum GPA: 3
Language(s) of Instruction:
Class Status:
Graduate Open to non-GW students: Yes
Level of Immersion:
Short Term Abroad
Program Description:

Urbanization, Marketing and Construction in Emerging Economies: The Case of Turkey 

Is this program for me? Turkey Pic 1

The course is about the business & social implications of the Turkish economy’s evolution over the last decade, which was the last chapter of the transformation that started in early 1980s. Turkey has been one of the fastest growing emerging economies in addition to being located in a geo-strategically sensitive region. Early in the new millennium, in the wake of the home grown 2000/01 crisis, Turkey has implemented its own macro-economic reforms, put public sector finances under control, reduced its high and volatile inflation considerably, and stabilized the business environment. Consequently, it has recorded high growth rates, and attracted significant amounts of FDIs. This transformation has had sizeable impact on the way the business is done by both locals and foreign companies. Moreover, this process has accelerated its already high urbanization rate, which has given way to numerous social issues. One can cite the relocation of thousands of people as a result of the massive construction projects, increased youth unemployment and changing cultural landscape. On the other hand, Turkey still suffers from many of the deficiencies that are common in emerging economies such as lack of institutions and rule of law.
This course aims to provide the basic foundations and functioning of an emerging economy to students both theoretically and practically. It is highly important to understand the dynamics of emerging economies because of the increasingly significant roles these economies have been lately playing in the global economy. This will be achieved through lectures in DC, extensive reading material as well as meetings and visits in the country. Moreover, there will be three specific areas of focus in the form of “research projects”, covering topics that are quite common in most emerging economies. Through these projects students are expected to gain practical insights into the functioning of an emerging economy.
The three planned projects will cover the following areas: The first project team will focus on the socio-economic implications of the rapid urbanization in Istanbul, Turkey’s largest city. The second team will carry out a marketing project on behalf of a hypothetical Turkish retailer that is planning a new line of products for the emerging young urban population. Finally, the third team will be involved in a project on the real estate sector and advise a hypothetical US real estate company considering partnering with a Turkish company to jointly develop a major commercial (office & shopping mall) project in Istanbul.

Course Objectives

  • Develop a better understanding of an emerging economy with its strengths and weaknesses 
  • Evaluate the risks & benefits of doing business in an emerging economy
  • Understand the socio-economic implications of rapid economic progress
  • Contrast the particularities of the economy in an emerging deficit-economy with those of mature markets
  • Assess the significance of growing middle classes in emerging economies that are gradually becoming the main drivers of global consumption
  • Analyze the role and risks of real estate investments in emerging economies

Academic Credit

3 credits are awarded for successful completion of this program.  Students will be enrolled in the course IBUS 6297.

This program has been approved to fulfill elective credit within the following MBA Concentration:
Global Management

Undergraduate applicants, consult this link to see how this opportunity fulfills degree requirements. 

CalendarTurkey 2015 Pic 2

Application Deadline
September 20, 2015
On-Campus Dates:
October 26 - November 20, 2015

Overseas Dates:
January 2 - 9, 2016


Graduate students and open to qualified undergraduates.

GW Professor

Abdullah Akyuz ( - Adjunct Professor of International Business


Click HERE for cost estimate.

Information Session

Tuesday, September 15th
6:00 - 7:30pm
Duques Hall, Room 251

Additional Information

DRAFT Itinerary_Turkey_Akyuz_W16.pdf

DRAFT Syllabus_Turkey_Akyuz_W16.pdf


This program is administered by Global & Experiential Education in The George Washington University School of Business.

Feel free to contact us at 202.994.0767 or with questions.

Helpful Links

Eligibility & Payment (GWSB Graduate)
Withdrawal & Refund Policy (GWSB Graduate)
Cancellation Policy for Short-Term Abroad
Health Insurance for Short-Term Abroad
Pre-Departure, Health & Safety Orientation for Short -Term Abroad
Non-Participant Accompaniment