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Brazil: Impacts of the 2014 FIFA World Cup
Manaus, Brazil; Rio de Janeiro, Brazil; Salvador, Brazil
Program Terms: Summer
Cost Estimate Summer
Fact Sheet:
Minimum GPA: 2.5
 Language(s) of Instruction:
 Class Status:
Graduate, Undergraduate Open to non-GW students: Yes
Program Description:

Impacts of the 2014 FIFA World Cup in Brazil


Is this program for me?GWSB World Cup 2010

Learn about the organizational infrastructure, management, integrated marketing, and socio-economic and environmental impact of the World Cup.  Work directly with a World Cup corporate sponsor (e.g., Visa, Coca Cola, Sony), Brazil tourism, FIFA, or another client involved with World Cup to analyze initiatives, measure success, and develop recommendations.  On-site interviews with selected clients as well as FIFA and governmental officials and corporate sponsors will be arranged.  Students will also conduct on-site market research.

Course Objectives

1.      To provide the student with a theoretical and practical overview of the organizational requirements necessary for marketing and hosting the World Cup.
2.      To alert the student to social, political, and economic issues influencing decisions related to the design, organization, and management of the World Cup.
3.      To conduct primary and secondary research on the short and long term impact of  the World Cup on Brazil and its people, corporate sponsors, the environment.

Academic Credit

3 credits are awarded for successful completion of the TSTD 6282 or TSTD 3303


Application Deadline EXTENDED:

Friday, February 21 2014

On campus Dates

Thursday, April 24: 12:00-2:30pm
Wednesday: April 30: 2:30-5:00pm
Wednesday, May 7: 3:30-6:00pm 
* Subject to change due to students' schedules

Overseas Dates:

June 19, 2014 – June 29, 2014


This program is open to graduate students and qualified undergraduates.  Students should include any sport or event management courses that they have taken at GW in the online application.  TSTD 6264 (Sports Marketing) is strongly recommended and can be taken in Fall 2013 or Spring 2014.  A personal interview may be requested if the professor has not had the applicant in class.


Click HERE for cost estimate.

Information Session

Tuesday, December 10
4:00 - 5:00 pm
Funger Hall, room 420

GW Professor

Professor Lisa Delpy Neirotti ( - Associate Professor of Sport Management.  

Additional Information

Sports MBA Department Website:


This program is administered by Global & Experiential Education in The George Washington University School of Business.

Feel free to contact us at 202.994.1212 or with questions. 

Helpful Links

Eligibility & Payment (GWSB Graduate)
Withdrawal & Refund Policy for Short-Term Abroad
Cancellation Policy for Short-Term Abroad
Health Insurance for Short-Term Abroad
Pre-Departure, Health & Safety Orientation for Short -Term Abroad
Non-Participant Accompaniment