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MBS "Doing Business in Australia" and "Brand Management" Short-term Exchange
Melbourne, Australia (Outgoing Program)
Program Terms:
Program Terms: January Term
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Cost Estimate January Term
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Fact Sheet:
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Minimum GPA: 3
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Class Status:
Graduate Open to non-GW students: No
Program Description:
Program Description:

Australia: “Brand Management" and "Doing

Business in Australia” Short-term Exchange

with Melbourne Business School

Is this program for me?MBS1

In the early 1950s, Australia was a nation in a hurry. Australian managers were overwhelmingly male, and nearly half owed their positions to family connections. Business leaders as well as leading academics from the University of Melbourne noted Australia's decline in productivity and began meeting to talk about the need for management training.  Their efforts ultimately led to the founding of the institution known today as Melbourne Business School (MBS).  As a not-for-profit organization that is 55 per cent owned by business and 45 per cent by The University of Melbourne, Melbourne Business School is a unique educational institute that is internationally recognized for offering the first globally renowned MBA program in Australia.  


  • 76th worldwide in the Financial Times Global MBA 2017 Ranking

  • 34th MBA globally in The Economist ‘Which MBA?’, 2016

  • Additional rankings can be found HERE  

During this short-term exchange program with Melbourne Business School, students have the option of attending one to two courses: “Brand Management” and/or “Doing Business in Australia”:  
Brand Management
The goal of this course is to give students a full and complete overview of the importance of brand equity to the organization and to provide applied insight into the manner in which brands could, should and sometimes are managed. The course format includes case studies, group work and a “branding challenge” to solve with a team at the end of each day of class. In addition to required class time, students have the option of participating in post-class discussions around a traditional Aussie barbie (barbeque).
Doing Business in Australia
This course provides an overview of doing business in Australia, including an introduction to the Australian economy, history, culture, and legal framework. Lectures, guest presentations, experiential exercises and site visits touching upon a range of sectors highlight key differences in business approaches and foci between Australia and other countries. Australian industries featured in depth include agribusiness, sport management and tourism. This subject will be relevant to anyone contemplating doing business specifically in or with Australia in the future and to those who have a general interest in international business.


Admission to this course is restricted to MBA students in the School of Business.

Academic Credit

1.5 credits are awarded for successful completion of the Brand Management course or 3 credits for successful completion of the Doing Business in Australia course. If students successfully complete both courses, 4.5 credits are awarded.

GWSB MBA students must earn at least a B equivalent in order to receive credit for the courses taken at MBS. Grades earned through a GWSB short-term exchange will not count towards a student's GW GPA.

This program fulfills general elective credit for MBA programs. Students may petition to have study away courses count towards Graduate School of Business Certificates or other Master's degree requirements by speaking with their academic advisor.


Application Deadline:
Sunday, September 24, 2017

*Students may apply to one or both courses of this program. Students should express which course(s) they are applying to in the application essay.

On Campus Dates: None*
*Students will be required to attend a mandatory pre-departure orientation lead by G&EE prior to this program’s overseas dates. 

Overseas Dates:
Brand Management course: January 2 - 6, 2018
Doing Business in Australia course: January 8 - 19, 2018 - This course includes travel dates that may conflict with other courses offered during the spring semester.

Cost Estimate

For this short-term exchange program, students will be charged GW tuition for 1.5 credits for the Brand Management course and/or 3 credits for the Doing Business in Australia course.

Click HERE for the program cost estimate.

Information Session

View a live recording of the information session HERE.


Accommodation is available through Melbourne Business School, if needed.  Students who would like to book accommodation at MBS will need to complete and return a credit card form to MBS (link HERE) by October 11, 2017. Please note that all prices are in AUD and once students have booked the room, they are not able to cancel. MBS requires students' credit card details to reserve the room, but payment will incur on the check-out date. There is also a cancellation fee of $100 AUD. More details on MBS housing is found HERE.

Additional Information*

2017 Brand Management Course Information:
Brand Management_2017.pdf
2017 Doing Business in Australia Course Information
Subject Outline - DBiA 2017.pdf
Schedule DBiA 2017.pdf

*Information on 2018 courses will be provided as made available by MBS.


This program is administered by Global & Experiential Education in The George Washington University School of Business.

Feel free to contact us at 202.994.0767 or with your questions.

Helpful Links

Cancellation Policy for Short-Term Abroad
Eligibility & Payment (GWSB Graduate)
Health Insurance for Short-Term Abroad
Non-Participant Accompaniment
Pre-Departure, Health & Safety Orientation for Short -Term Abroad
Withdrawal & Refund Policy (GWSB Graduate)
Global and Experiential Education Scholarships

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