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  • Locations: Melbourne, Australia
  • Program Terms: January Term
  • Cost Estimate: January Term
Fact Sheet:
Fact Sheet:
Minimum GPA: 3 Click here for a definition of this term Language(s) of Instruction: English
Click here for a definition of this term Class Status: Graduate Open to non-GW students: No
Program Description:

Australia: “Brand Management" and "Doing

Business in Australia” Short-term Exchange

with Melbourne Business School

Is this program for me?MBS1

In the early 1950s, Australia was a nation in a hurry. Australian managers were overwhelmingly male, and nearly half owed their positions to family connections. Business leaders as well as leading academics from the University of Melbourne noted Australia's decline in productivity and began meeting to talk about the need for management training.  Their efforts ultimately led to the founding of the institution known today as Melbourne Business School (MBS).  As a not-for-profit organization that is 55 per cent owned by business and 45 per cent by The University of Melbourne, Melbourne Business School is a unique educational institute that is internationally recognized for offering the first globally renowned MBA program in Australia.  


  • 66th worldwide in the Financial Times Global MBA 2018 Ranking

  • 27th MBA globally in The Economist ‘Which MBA?’, 2017

  • Additional rankings can be found HERE  

During this short-term exchange program with Melbourne Business School, students have the option of attending one to two courses: “Brand Management” and/or “Doing Business in Australia”:  
Brand Management
The goal of this course is to give students a full and complete overview of the importance of brand equity to the organization and to provide applied insight into the manner in which brands could, should and sometimes are managed. The course format includes case studies, group work and a “branding challenge” to solve with a team at the end of each day of class. In addition to required class time, students have the option of participating in post-class discussions around a traditional Aussie barbie (barbeque).
Doing Business in Australia
This course provides an overview of doing business in Australia, including an introduction to the Australian economy, history, culture, and legal framework. Lectures, guest presentations, experiential exercises and site visits touching upon a range of sectors highlight key differences in business approaches and foci between Australia and other countries. Australian industries featured in depth include agribusiness, sport management and tourism. This subject will be relevant to anyone contemplating doing business specifically in or with Australia in the future and to those who have a general interest in international business.


Admission to this course is restricted to MBA students in the School of Business.

Academic Credit

1.5 credits are awarded for successful completion of the Brand Management course or 3 credits for successful completion of the Doing Business in Australia course. If students successfully complete both courses, 4.5 credits are awarded.

GWSB MBA students must earn at least a B equivalent in order to receive credit for the courses taken at MBS. Grades earned through a GWSB short-term exchange will not count towards a student's GW GPA.

This program fulfills general elective credit for MBA programs. Students may petition to have study away courses count towards Graduate School of Business Certificates or other Master's degree requirements by speaking with their academic advisor.


Application Deadline:
Friday, September 21, 2018

Short-term exchange programs follow a two-step application process. Students first apply through Global & Experiential Education (G&EE) and then apply through the partner university hosting the program. After a student is admitted by G&EE to a short-term exchange program and we receive their confirmation of participation through the deposit, G&EE will forward the student’s name with our endorsement to the partner university. The student will be contacted by the partner university with instructions on next steps and how to complete their application (if applicable). From this point forward, the decision to accept you as a participant in the program rests with the exchange partner institution and they will contact you directly regarding your application.

*Accepted students should wait until confirmation from MBS before purchasing airfare and finalizing other travel arrangements for this program. Students will be notified by MBS the week of November 26th if they have been admitted to the course.

**Students may apply to one or both courses of this program. Students should express which course(s) they are applying to in the application essay.

On Campus Dates: None*
*Students will be required to attend a mandatory pre-departure orientation lead by G&EE prior to this program’s overseas dates. 

Overseas Dates:
Brand Management course: January 2 - 6, 2019
Doing Business in Australia course: January 8 - 15, 2019 - This course includes travel dates that may conflict with other courses offered during the spring semester.

Cost Estimate

For this short-term exchange program, students will be charged GW tuition for 1.5 credits for the Brand Management course and/or 3 credits for the Doing Business in Australia course.

Click HERE for the program cost estimate.

Scholarships are available to GW School of Business graduate students. For more details, click HERE.

Information Session

View a live recording of the information session HERE


Accommodation is available through Melbourne Business School, if needed. Students who would like to book accommodation at MBS will need to complete and return a credit card form (link below) to MBS ( by COB Friday November 30th, 2018. More details on MBS housing is found HERE.

Room reservations are all conditional and subject to confirmation in the week beginning 10 December 2018.
Please note that all prices are quoted in AUD dollar currency.  Due to limited availability of rooms, room allocation will be allotted on a first come first served basis. To reserve the accommodation at MBS, theirhotel department requires the students’ credit card details and payment will incur on the checkout date.
Housing at MBS will not be available for long term stay.  If students intend to stay longer in Melbourne, they may need to find alternative accommodation arrangements.

MBS in-house facilities.pdf
Credit Card Security Form 

Additional Information*

2017 Brand Management Course Information:
Term 4 2017 Course Outline Brand Management.pdf
2018 Doing Business in Australia Course Information
DBiA 2018 subject outline.pdf

*Information on 2019 courses will be provided as made available by MBS.



This program is administered by Global & Experiential Education in The George Washington University School of Business.

Feel free to contact us at 202.994.0767 or with your questions.

Helpful Links

Cancellation Policy for Short-Term Abroad
Eligibility & Payment (GWSB Graduate)
Health Insurance for Short-Term Abroad
Non-Participant Accompaniment
Pre-Departure, Health & Safety Orientation for Short -Term Abroad
Withdrawal & Refund Policy (GWSB Graduate)
Global and Experiential Education Scholarships