Skip to content

Programs : Brochure

This page is the brochure for your selected program. You can view the provided information for this program on this page and click on the available buttons for additional options.
  • Locations: Vienna, Austria
  • Program Terms: Fall, Summer
  • Cost Estimate: Summer
Dates / Deadlines:

There are currently no active application cycles for this program.
Program Description:

Austria - Global Business Project:

Dealmaking for Social Impact: Consulting

to Restore Trust to the Austrian

Pharmaceuticals Industry

Is this program for me?Austria_STAP Brochure_Sum2018

This course will provide you the opportunity to consult for the Forum der forschenden pharmazeutischen Industrie in Osterreich (FOPI) (Forum for the Research-based Pharmaceutical Industry in Austria), the leading industry association of pharmaceutical companies in Austria, in a three-way partnership between GW, FOPI, and FHWien, the University of Applied Sciences of Vienna. The invitation to consult for FOPI comes from its Secretary-General, Dr. Ronald Pichler, following a successful 2017 consulting engagement for GSK by last year’s team of GW and FHWien students. Our direct point of contact with FOPI will be Novartis, a top-five global pharmaceutical company and leading member of the association. Whereas last year we were focused on how GSK could make progress given its global anti-corruption commitments, this year we will have the opportunity to engage at the industry level under the general mandate, Restoring Trust to the Austrian Pharmaceutical Industry. Your role will be to develop fresh perspectives that FOPI and its corporate members can consider and implement to turn the corner on the current state of competition in the sector, which continues to operate under a lack of transparency and through questionable practices, such as marketing through free samples.

Before arriving in Vienna, you will be trained and prepared to apply two managerial frameworks that will guide your work for the client. The first is “CSV+”, developed by the instructor and the Endowed Chair of Business Ethics at FHWien (who will co-teach the program in Vienna), detailed in a paper in the California Management Review. This framework will help you identify opportunities to give back to society that also help build the client’s business, while recognizing the legitimate moral norms that should shape business development. The second framework will arm you to develop deals to realize business and social opportunity by combining and advancing the interests and resources of FOPI, its members, and potential partners, including government, NGOs, and medical institutions.

You will pursue your consulting project in small groups that will include Austrian students enrolled at FHWien, who will receive the same training before the trip and who will join you for site visits at Novartis/FOPI, and lectures and group work at the FHWien campus. The instructor has been visiting Vienna four years in a row and has built a local network of contacts that will enrich your consulting, cultural and social experience.

Vienna was once the seat of a major empire, and its impressive cultural offerings reflect that history, from its numerous art museums to classical music and gardens, all in a city shaped by consistently beautiful architecture. You will have the opportunity to explore the classical and modern sides of the city, including the wonderful canal lined with numerous restaurants that are hotspots in the summer, and the famous coffeehouses. Group dinners and excursions will introduce you to your counterparts at FHWien and to Viennese culture.


This program is open to graduate students and qualified undergraduate students.

As a pre-requisite for this course, students should have completed coursework in one of the following subjects: business ethics / public policy; business government relations; business policy; strategy; contract law; or approval by instructor.

Academic Credit

3 credits are awarded for successful completion of SMPP 6290.

This program fulfills general elective credit for Master's and MBA programs. Students may petition to have study away courses count towards Graduate School of Business Certificates or other Master's degree requirements by speaking with their academic advisor. Students may consider petitioning to have this course count toward the Certificate in Responsible Management.

Undergraduate applicants should consult with their advisors to see if this course will fulfill degree requirements; otherwise this course may serve as an unrestricted elective.

Calendar Vienna2

Application Deadline:
Sunday, February 4, 2018

On Campus Dates*:
May 22 to June 5
6:30 – 9:00pm
*Online option available. 

Overseas Dates:
June 9 – 17, 2018

GW Professor

Dr. Gastón de los Reyes ( - Assistant Professor of Strategic Management and Public Policy 

Cost Estimate

Click HERE for program cost estimates.

Scholarships are available to GW School of Business graduate students. For more details, click HERE.

Information Session

View a live recording of the information session HERE.

Additional Information

STAP Austria_De Los Reyes_Sum 2018_Syllabus.pdf

STAP Austria_De Los Reyes_Sum 2018_Itinerary.pdf


This program is administered by Global & Experiential Education in The George Washington University School of Business.

Feel free to contact us at 202.994.0767 or with your questions.

Helpful Links

Eligibility & Payment (GWSB Graduate)
Cancellation Policy for Short-Term Abroad
Health Insurance for Short-Term Abroad
Non-Participant Accompaniment
Pre-Departure, Health & Safety Orientation for Short -Term Abroad
Withdrawal & Refund Policy (GWSB Graduate)
Global and Experiential Education Scholarships